Percept is a branding agency, well-known for successful packaging design, which is why this New Zealand gin brand chose to work with them. Montira, is proud of its South Island heritage, the end result sums this up with branding and packaging design as distinctive as the landscape, with a character as smooth as the gin itself.

Branding agency, Percept, was selected by this alcoholic beverage company for their expertise in packaging design.

The partnership between the two companies began with an immersive brand assessment workshop designed to pinpoint the optimal market positioning for the brand.

Through competitor branding and packaging design audits, as well as in-depth discovery discussions, the combined teams of Percept and Montira unearthed the ideal brand proposition and unique selling points that would be key to successful branding and packaging design.

Packaging design can literally make or break the success of a product, especially in the competitive environment of the alcoholic beverage market where retail brands jostle to connect with the consumer.

The packaging design that Percept developed for Montira is a celebration of craftsmanship and natural beauty. The bold wordmark asserts confidence and quality, while clearly distinguishing it from the branding of competitors.

The packaging design features a frosted bottle, which reflects the South Island’s climate. The individuality created by the white ink dip is a bold detail that adds a modern touch that catches the eye in a saturated in-store situation.

The narrative across all branding celebrates the beverage’s mineral-rich water and natural botanicals. This creates a sensory connection that speaks to the purity and uniqueness of the product.