The identity design that Percept developed, reflects the pristine waters and purity of this renowned glacier in Sweden. The end result is an identity design that defines the product’s brand positioning as a luxury vodka, while giving tribute to glacial perfection to evoke the clean crispness consumers will experience.

Packaging agency, Percept, took time to sit down with the founders of Onera vodka for a brand workshop. The purpose was to discover what made this product so special, so the identity design and packaging could be centred around the one core idea.

In the workshop session, brand designer, Percept, uncovered an untapped opportunity to leverage the unique story of Sweden’s Storglaciären Glacier — a natural marvel, which is an emblem of purity and timelessness.

Crafted using the glacier’s pure, untouched water, Onera’s triple distillation process captures the spirit of Sweden’s rugged, untamed landscape — icy, unyielding, and awe-inspiring. Just as the Viking explorers once braved these vast frozen expanses, Onera embodies strength, endurance, and the elemental forces that shape the world.

The identity design is a modern tribute to the Storglaciären Glacier. The frosted blue bottle of the packaging captures the serenity and grandeur of the glacier’s icy landscape, while the vertical wordmark conveys a contemporary boldness.

The tagline, “The Last Great Ice Age,” ties the product to the glacial waters, reinforcing identity design with authenticity and heritage. The use of serif typography by design agency, Percept, on the label conveys timeless craftsmanship, while clean and minimal identity design elements reflect Scandinavian precision and sophistication.