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How the Right Closures Can Complete Your Drinks Packaging Design?


The closure you choose for your packaging is a major factor contributing to the overall look and feel of your product. Consumers get an impression of your drink before they even open it, so the packaging needs to present the brand, flavour and quality effectively.

Creating continuity

Creating continuity for your brand is essential – whether this is across a range of products or just to emphasise the message and taste of your product itself. Closures are a key part of packaging, and can help customers to determine whether or not they want to make a purchase.

The practical solution

There are other factors to take into consideration when choosing which closure you want to use, including production costs, past experiences, technical issues, the effect on the product inside and the expectations across the general market for that product. Each brand needs to meet the standards of their consumers and stand out amongst competitors on the shelves.

Choosing wine closures

Wine closures especially tell the consumer a lot about the product inside. Every closure should be tailored specifically to meet the requirements for your particular wine. In the past, there has been a large number of debates surrounding the use of corks as a closure. There are some concerns of the effect of the cork on wine, as real corks have the potential to pollute a bottle’s content. As a result, the market has seen a wider range of closures available, such as synthetic corks and screwcaps. That being said, some people associate real corks with quality, age and prestige.

Which is the best closure for your product

Deciding which closures are right for your products is made easier with Hy-phoenix’ range of Twist off Caps,Spirit Corks and more. Choose a closure that suits both the style of your product and your target audience. If you’re still not sure, take a look at Hy-phoenix’ full range of closures here.

Hy phoenix have experience with the design and production of many brands. If you would like some input into your packaging ideas, and some advice from Hy-phoenix’ expert team, give us a call today or take a look at some of our past projects here.