It’s a cognac born with a clear and disruptive identity: it is a symbol of protest, a call for both personal and collective insurrection. It’s aimed at a non-conformist, passionate audience—people who don’t identify with tradition or the status quo.

The label features the image of a man with his head on fire. This image does not represent destruction, but determination. It’s a visual metaphor for absolute commitment to one’s convictions. The fire doesn’t consume—it ignites. It’s the fire of ideas, of struggle, of meaningful causes.

This is a brand with character, one that takes a stand. It represents those who are willing to “burn” for what they believe in. This is not just a premium drink—it’s a product with a message: a cognac for those who understand that drinking can also be an act of rebellion.