Budweiser Purple Rice Draft Beer

Budweiser “Shangzun” Purple Rice Draft Beer embodies a profound integration of traditional Chinese philosophy and contemporary aesthetics.

The bottle is the soul of wine, and the word “zun樽”  refers to the exquisite wine vessels of ancient China, and also implies a pragmatic and aggressive spirit, a sense of strength and dignity.

The design of the bottle is inspired by “bamboo”, with 24 edges carved at the corners, alluding to the 24 solar terms.

The round shape is widely used in traditional Chinese architecture, such as the cave doors and windows, the middle of the bottle leaves a round space for the embossed label design.

The use of labels is relatively environmentally friendly, with half of the label reserved at the neck made of purple-beige rice paper and the other half made of traditional Chinese rice paper with gold sprinkles.